The range of things that can be called "illustration" or "typography" is what might be affecting the difficulty in explaining the term to students. The aesthetic concerns in typography deals not only with the careful selection of one or two harmonizing typefaces and relative type sizes, but also with laying out elements to be printed on a flat surface tastefully and appealingly, among others. Greek lapidary letters were carved into stone and "one of the first formal uses of Western letterforms"; after that, Roman lapidary letterforms evolved into the monumental capitals, which laid the foundation for Western typographical design, especially serif typefaces. On the contrary, the object of typography is to make the reading experience practical and useful. [32] Initially, this typeface was difficult to read, because each letter was set in place individually and made to fit tightly into the allocated space. Contemporary books are more likely to be set with state-of-the-art "text romans" or "book romans" typefaces with serifs and design values echoing present-day design arts, which are closely based on traditional models such as those of Nicolas Jenson, Francesco Griffo (a punchcutter who created the model for Aldine typefaces), and Claude Garamond. The rules are learnable, and perhaps the artistic eye develops over time.Check out this infographic below to discover the right typeface for your proje… The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning ). Sometimes legibility is simply a matter of type size; more often, however, it is a matter of typeface design. The number of different enhancements such as greater size, bold, italic fonts, capitalization, or different typeface, different color, as used for headlines and emphasized words inside the text block, should be limited and consistent, and be judiciously selected, Avoid underlining like pest and should not be on top of another enhancement, Text should be placed judiciously to lead the eye from one text cognitively natural way to the next text, Multi-line headline should be segmented by phrases (no phrase should be split into two lines), Likewise no headline is at the page bottom, The last line of a paragraph should flush with the preceding lines and not stand alone below a picture. Studies distinguishing between Bouma recognition and parallel letter recognition with regard to how people recognize words when they read, have favored parallel letter recognition, which is widely accepted by cognitive psychologists. And even, if necessary, to express their opinion on the subject matter. In any design, a balance has to be achieved between the visual impact and communication aspects. [51], To create a sandblasted letter, a rubber mat is laser-cut from a computer file and glued to the stone.
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