a terrific look at what makes a hit, from the Mona Lisa to Donald Trump.” How does a nice idea become an earworm, or a fashion trend, or—shudder—a meme? | ETHNICITY & RACE, by Here are 10 Reasons Why to Subscribe Penguin Book Review writes: “Nothing “goes viral.” If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today’s crowded media environment, you’re missing the real story. I will eagerly await his next book! Action includes pressing for reform in schools, unions, and local governments; boycotting businesses that exploit people of color; contributing money to social justice organizations; and, most of all, voting for candidates who make “diversity, inclusion and racial justice a priority.”, Categories: Derek Thompson Categories: All Rights Reserved. 7. cue: “awwwwweeeeeee” 8. back to gustave 9. dead 10. Ranging from Impressionist art to German lullabies to Game of Thrones, HIT MAKERS offers a fresh and compelling take on how the media function and how ideas spread. Sometimes a true hit arises that does more than ape convention, and here, in discerning how the outliers become mainstream, is where Thompson’s book finds its greatest merit: George Lucas didn’t quite have precedent for Star Wars, but he borrowed enough of the familiar that the films were “fathoms deep with allusions to the most common storytelling themes of the early twentieth century and the many millennia before.” We like our novelty to be familiar but not too familiar. Retrieve credentials. The author then reframes those received ideas with inexorable logic: “Either racist policy or Black inferiority explains why White people are wealthier, healthier, and more powerful than Black people today.” If Kendi is justifiably hard on America, he’s just as hard on himself. A clear and candid contribution to an essential conversation. She explains, for example, “when somebody asks you to ‘check your privilege’ they are asking you to pause and consider how the advantages you’ve had in life are contributing to your opinions and actions, and how the lack of disadvantages in certain areas is keeping you from fully understanding the struggles others are facing.” She unpacks the complicated term “intersectionality”: the idea that social justice must consider “a myriad of identities—our gender, class, race, sexuality, and so much more—that inform our experiences in life.” She asks whites to realize that when people of color talk about systemic racism, “they are opening up all of that pain and fear and anger to you” and are asking that they be heard. He goes on to write in his book: “Most consumers are simultaneously neophilic – curious to discover new things – and deeply neophobic – afraid of anything that’s too new.”. He is a regular contributor to NPR’s “Here and Now” and appears frequently on television, including CBS and MSNBC. We live in a world of expectations and conventions, though you might not know it. please subscribe to our blog. GENERAL CURRENT EVENTS & SOCIAL ISSUES Save my name, email, and website in this browser for the next time I comment. Welcome to the Nunn Design® Notebook — an online creative space devoted to all that inspires. People love a familiar surprise: a product that is bold, yet sneakily recognizable.”. I found him not to be only a great writer, but also a great presenter and performer. The Two Central Questions of Hit Makers. a terrific look at what makes a hit, from the Mona Lisa to Donald Trump.” — Vox“This entertaining look at the creation of blockbusters… takes on many creators’ and marketers’ assumptions… Hit Makers coats science in compelling story” — Inc “Fascinating … Thompson has huge enthusiasm for his topic and has amassed an amazing amount of material, including many offbeat and engaging stories. AMAZON GET WEEKLY BOOK RECOMMENDATIONS: ... but not too familiar. There is another great example of 50 Shades of Gray and how it became such a great “hit.” And how “Rock Around the Clock” became an all time favorite and hit. RELEASE DATE: Aug. 13, 2019. By clicking Sign Up, I acknowledge that I have read and agree to Penguin Random House's Privacy Policy and Terms of Use. Editor's Picks: Science Fiction & Fantasy, Fifty Inventions That Shaped the Modern Economy, Discover Book Picks from the CEO of Penguin Random House US. Idea №2 All of us are in power of the “effect of getting familiar with an object”. CURRENT EVENTS & SOCIAL ISSUES molly: hit makers: chapter 1 review 1. hit makers 2. Summary and 10 Ideas of “Hit Makers”: Idea №1 People love new art, provided it has an element of recognition, the effect of something already seen. | RELEASE DATE: Jan. 16, 2018. 1 the power of exposure 3. why do we like things how do we decide what to like does this make it better? Each blockbuster has a secret history—of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. It may be a new world, but there are some enduring truths to what audiences and consumers want. He lives in… More about Derek Thompson, “Enthralling— full of ‘aha’ moments about why some ideas soar and others never get off the ground. Hit Makers (2017) looks into the cultural phenomena of popularity and fashion, as well as the science behind them. Your email address will not be published. Straight talk to blacks and whites about the realities of racism. We are experiencing technical difficulties. If the woman sleeps with someone else during the period of challenge, then all bets are off; barring that, norms observed, the story will move along to a more or less satisfactory conclusion. It’s free and takes less than 10 seconds! I found Derek’s book to be a page-turner. At the end of the day, I don’t have any formulas of success for Nunn Design, but I feel I’m a bit closer to understanding the power of “familiarity over novelty and distribution over content” as Derek states. GENERAL BUSINESS ETHNICITY & RACE. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century—people’s attention.”. With a paragraph like this on the Penguin Random House Review, you can tell why Hit Makers ended up on my reading list last year and is also a National Bestseller: “Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear.
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